Understanding how to use one of the most fundamental forms of marketing, direct mail, is something that will stand businesses in good stead over the next 12 months and beyond. Contact Kao Collins to discuss custom inkjet ink formulations.Marketing is integral to any company and will likely underpin most business objectives, so it stands to reason that it is one of the primary considerations in your business. Verizon’s attempt to engage customers in their new smartphone allowed customers to see how their thumbs looked around the device. READ MORE | Quality inkjet printing delivers direct mail marketing success 12. Papersmith & Son designed a creative way to use direct mail by creating a paper “sandwich” to promote their new “socially conscious paper.” A percentage of its sales are donated to end child hunger. Papersmith & Son (Source: Papersmith & Son TBWA/Hunt/Lascaris Cape Town ) The campaign, designed to raise awareness of shark extinction from the finning industry, the Sharkproject envelope reveals a “finned” shark fin after receivers cut open the envelope using a letter opener. Sharkproject (Source: Sharkproject Y&R Frankfurt ) While this Baltimore Conference & Expo envelope doesn’t have any unique functionality, the combination of a fun design and bright colors make it stand out. Baltimore Conference & Expo (Source: Baltimore Conference & Expo Colortree Group ) The National History Museum turned direct mail into a genuinely interactive marketing piece, by printing animal masks onto a brochure. Prospera Credit Union Insurance (Source: National History Museum Studio Sutherland ) ![]() This advertisement by Logchies Junior in Amsterdam advertises a window cleaning service in a simple, yet eye-catching, way. Logchies Junior (Source: Glazenwasserij Logchies Junior Beyenmeyer ) Mercedes (Source: Mercedes-Benz Claydon Heeley )Īn ingenious use of a custom-printed envelop allowed Mercedes Benz to demonstrate a new convertible CLK-Class model. This interactive ad used a scratch-off feature on top of printed cardstock to uniquely feature KIA’s windshields. This enticing mail by Prospera Credit Union Insurance compares the compatibility of peanut butter and jelly to the compatibility of Prospera and the potential customer. Prospera Credit Union Insurance (Source: Prospera MET Fine Printers ) BMW (Source: BMW Cundair, Canada )īMW advertised the ability of their cold-weather tires to easily navigate snow by having recipients “cut through the snow” to open the pamphlet. This Argentinian ad by Enogarage showcases a unique way to create an interactive piece of direct mail in which the wine glass fills as the receiver pulls up. Read More: 16 Innovative Bus Wrap Designs 2. ![]() Nestle advertised the KitKat Chunky by delivering a “too big for your letterbox card” that prompted recipients to pick up their free KitKat Chunky at their local newsagent. Not only are some companies printing on different substrates, but many also use inkjet to increase print speed, add personal customization, and improve the ROI of direct mail campaigns. Recent advances in printing technology and inkjet technology for mailing and addressing have both increased, leading to innovations within the direct mail industry. Targeted marketing delivers transpromo results
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